Privacy Policy
Last updated: 17/04/2025

1. Introduction
West End Butchers ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you use our website or services.

We are based in Scotland and operate in accordance with UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are
West End Butchers is a family-run butcher shop based in Scotland, offering quality meat products for online purchase and local delivery.
Our address: 195-197 Perth Road, Dundee, DD2 1AT
Email: customers@westendbutchers.co.uk
Phone: 01382 667718

3. What Information We Collect
We may collect and process the following types of personal information:

  • Full name

  • Delivery address and billing address

  • Email address and telephone number

  • Payment information (handled securely via our payment partners)

  • Order history

  • Website usage data (via cookies and analytics tools)

  • IP address, browser type, and device information

4. How We Use Your Data
We use your data for the following purposes:

  • To process and deliver your orders

  • To communicate with you regarding your order or account

  • To send you service updates or promotional emails (only if you opt in)

  • To improve our website and customer experience

  • To comply with legal obligations and prevent fraud

5. Lawful Bases for Processing
We will only process your data when there is a lawful basis to do so:

  • Contract – to fulfil your order or manage your account

  • Legal obligation – to comply with relevant laws

  • Legitimate interests – to improve our services or protect our business

  • Consent – where you’ve opted in to marketing communications

6. How We Share Your Data
We may share your personal data with:

  • Delivery partners to fulfil your order

  • Payment providers (e.g. Stripe, PayPal)

  • IT providers who help maintain our systems

  • Marketing platforms (only if you’ve consented to receive communications)

We do not sell or rent your personal data to any third parties.

7. Cookies and Tracking Technologies
We use cookies to ensure our website functions properly, enhance user experience, and analyse website traffic. You can manage your cookie preferences in your browser settings. For more detail, see our [Cookie Policy].

8. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal or accounting requirements.

9. Your Rights
Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of any inaccuracies

  • Request deletion of your data (in certain circumstances)

  • Restrict or object to our processing of your data

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the Information Commissioner's Office (ICO) or the relevant supervisory authority in Scotland

10. How We Protect Your Data
We take security seriously. We use secure servers, encryption, and access controls to protect your data from unauthorised access, alteration, or disclosure.

11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the date of the last update clearly shown.

12. Contact Us
If you have any questions or concerns about this policy or how we handle your data, please contact:

Our address: 195-197 Perth Road, Dundee, DD2 1AT
Email: customers@westendbutchers.co.uk
Phone: 01382 667718

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
🌐 www.ico.org.uk
📞 0303 123 1113